How to Find Your Why in Business

When it comes to doing work that is meaningful, fulfilling, and purposeful, you need one thing above anything else: You need to find your “why.”

The concept of “finding your why” became popular with Simon Sinek’s book and Ted Talk, “Start With Why.” is a good place to start. In a nutshell, your why is your purpose or the reason behind what you do. Start With your Why and work back to What you do.

Think of your why as your personal mission statement. It’s a brief, one-sentence summary statement that you can easily say and that others can understand and relate to.

So how do you find your why?

Your why statement describes your vision for your life, the world, and what you hope to achieve through your work.

Your “why” is the overarching reason behind you do what you do.

Taking time to find your why is an important exercise, especially if you want to do meaningful work.

Your why serves as your guiding light

Being able to articulate your “why” or your purpose is important for two reasons:

1. It grounds you:  Your “why” serves as the foundation for all that you do.
2. It inspires you:   Your “why” serves as a guiding light that connects you to your vision and where you want to go.

When you find your “why” in business, these things happen:

• You connect to your big vision for yourself and for your work.
• You can better articulate your vision, which in turn helps you articulate that to the world.
• You know what you’re aiming for, so you can keep your mind on your mission, even in times of uncertainty.
• You find it easier to stay motivated, keep going and doing the work.

Even though the “how” of your work may change over time, your “why” likely will not change.

Questions to ask yourself to find your why in business

So often people start businesses or careers without stopping to ask themselves why it is they’re doing it in the first place.

Here are a few questions that can help you find your why in business.

1. What do you want to be known for?
2. What’s your overall vision?
3. What drives you?
4. Why are you doing this work in the first place?
5. What is it you hope to achieve through your work?
6. How are you going to get there?

Don’t worry, if you’ve never thought about this before it can seem daunting. You might not answer these overnight.

What if you still don’t know your why?

Finding your why is the most important step in a purpose-driven business.  If you’re struggling with finding your why or answering the questions above, Contact Us and we can guide you.